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How to Write a Press Release to Launch a New Product In today’s digital age, the value of a press release is very often forgotten. When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders. One way to spread the news is to write a press release announcing the product's launch. While press releases are generally sent to members of the news media.
How to Write a Press Release For A Product Definitive Guide. We can speak to our global audiences at any point throughout the day by making a tweet, publishing a new Facebook message or adding something to a Linked In group. Steps to Write a Good Press Release for a Product. Here’s a quick summary on how to go about writing press releases 1. Start with the headline. Make it irresistible. A captivating headline will set the stage for your press release to be a success. Make it interesting so that it stands out from the dozens of releases that a journalist gets each day.