A Brief Literature Review Customer Relationship Management Customer relationship management has been defined as “a business approach that integrates people, processes, and technology to maximise relationships with customers” Goldenberg (2008, p.3). A Brief Literature Review Customer Relationship Management Posted on June 20, 2013 by John Dudovskiy Customer relationship management has been defined as “a business approach that integrates people, processes, and technology to maximise relationships with customers” Goldenberg 2008, p.3.
PDF Literature Review on Retailing - ResearchGate Moreover, it has been stated that customer relationship management “characterises a management philosophy that is a complete orientation of the company toward existing and potential customer relationships” (Raab et al, 2008, p.6) Mueller (2010) characterises customer relationship management aspect of the business as a highly dynamic, and convincingly argues that businesses have to adopt a proactive approach in devising relevant programs and initiatives in order to remain competitive in their industries. The literature review done on retail marketing covers innovations in retailing, effects on consumers, globalization and the emerging issues in retailing. Discover the world's research 15+ million.
Retail store operations Literature review and research. Sinkovics and Ghauri (2009) relate the necessity for engaging in customer relationship management to high cost of direct sales, highly intensifying level of competition in the global level, and need for information about various aspects of the business in general, and consumer behaviour in particular, that can be used to increase the levels of sales. In the digital age, retail store operations face a variety of novel challenges and complexities. We review 255 papers on retail store operations from 32 operations research, management science, retailing, and general management journals over the period 2008–2016.
Retail store operations Literature review and research directions. According to Peppers and Rogers (2011), there is global tendency in customer relationship management that relates to the shift from transactional model towards the relationship model. The existing literature on retail store operations can be viewed from the perspective of the physical layout of a retail store, as shown in Fig. 2. Fisher 2004 notes that in most cases the retail store is comprised of 1 a customer-facing shop floor and 2 an operationally-focused backroom area.
A LITERATURE STUDY ON TRENDS IN RETAIL PRACTICES AND THEIR IMPACT ON. In other words, Peppers and Rogers (2011) argue that satisfying customer needs as a result of on-time transaction is not sufficient today in order to ensure the long-term growth of the businesses. A LITERATURE STUDY ON TRENDS IN RETAIL PRACTICES AND THEIR IMPACT ON TRADITIONAL RETAILING IN INDIA 1. INTRODUCTION The Government of India initiated its own public distribution system years back by starting ration shops in addition to canteen stores department for Defence personnel that was a kind of organised retailing.
Review of Literature - INFLIBNET Instead, businesses have to strive to maintain long-term relationships with their customers in order to maintain flexibility to adopt their increasing expectations and thus achieving their life-long loyalty. Review of literature on retail development and modernization 3.7 Conclusion and research gap. 83 Chapter 3 Review of Literature 3.1 Introduction A literature review is a description of the literature relevant to a particular field or topic. This is often written as part of a thesis proposal, or at the commencement of a thesis.
PDF A Literature Review of Retailing Sector and Business. Peppers and Rogers (2011) further stress that, businesses that refuses to acknowledge this tendency in the global marketplace would be risking their market share and growth prospects in the future. Based on literature review and in-depth interviews with convenience store retailers, this study aims to introduce the concept of the convenience store in Taiwan, consider the special Taiwanese.
A Literature Review on the Studies of Internet Retailing Management One of the most critical sources for the research is the book “Relationship Marketing and Customer Relationship Management” authored by Brink and Berndt (2009). This paper reviewed the studies of Internet retailing management. It found that, in general, most of the pa-pers on the topic took focus on Internet retailing strategy and online merchandise management. Specifically, it drawn following conclusions First, there were six major incentives for firms to adopt Internet retailing.